Returns happen. It’s part of the retail world for e-commerce and in-store transactions. Sometimes it’s the customer who is at fault, sometimes it’s the merchant or shipping company. However, too many returns can rack up operational costs and negatively affect customer experience, leading to an overall loss of revenue. Not to worry, though, as there are ways to reduce vendor losses from returns while improving margins. Here is a look at the typical reasons behind returns and a few ways to address them.